Research
As a client, you have access to our knowledge and resources. We can put these strategies to work for you. That's how we make sense of investing. We believe in a thoughtful, straightforward investment philosophy - long-term investing with an emphasis on quality and diversification. All three of these elements work together. Our philosophy is one of the ways we can help you make sense of investing.
A long-term strategy
We believe a long-term strategy is the best way to build and preserve your financial security. But remember that "buy and hold" doesn't mean "buy and ignore." You should review your portfolio at least once a year to make sure you're still on track to meet your financial goals.
Quality
After years of experience, we know that quality matters. Our Research department recommends stocks, bonds and mutual funds that we believe offer the potential for solid performance over time – through good and bad markets. That's why we don't recommend penny stocks, individual junk bonds, options or commodities, and we don't hop on the bandwagon of investment fads. We believe these are too risky and won't deliver the performance you need to reach your goals.
Diversification
While diversification cannot protect you against a loss, it is one way you can help reduce your risk. If your money is invested in just one or a few investments and one of them experiences some challenges, your entire financial strategy could be in trouble. Instead, we recommend building a portfolio that includes different types of investments that may perform differently over time. We work together to help you stay on track to meet your long-term goals and limit your risk.
The process
With hundreds of thousands of investment options out there today, we start by narrowing down publicly traded stocks, bonds and mutual funds. We filter down investment choices to only those that we think make sense for our clients. This means you can focus on which of those investments will work for you and your personal goals and risk tolerance.